The São Cristóvão Fair developed in Rio de Janeiro beginning in the 1940s, with the main driver being income generation for immigrants from states in the Northeast region of the country. It is possible to find in the Fair several strategies developed by the merchants, with points of proximity and distance from different types of economy, such as solidarity economy, popular economy and capitalist economy, demonstrating the difficulty of framing the initiatives in one or other classification. This seminar intends to discuss proximities and distances identified in some initiatives of the São Cristóvão Fair with aspects of popular economy and solidarity economy, which seem to be the most obvious types of economy among the enterprises.

Bio note

Cynthia Maciel Duarte is a PhD candidate in Social Communication at PUCRio, where she develops research on the São Cristóvão Fair, holds a master's degree in Social Communication from UERJ, in the line of research on Mass Culture, City and Social Representation. She developed the Disney Magic on Facebook research: conglomerate communication and business strategies in the social network, under supervision of Professor Sonia Virgínia Moreira. The dissertation was nominated to compete for the Capes prize for theses and dissertations. She is a specialist in Media, Technology and Education at PUCRio and holds a degree in Public Relations and Journalism from UERJ. She has more than 10 years of experience in corporate communication.